Structurally and design-wise, I have no problem with the bag the Chanel, but I have a problem with the timing of its release. The economic situation in which women are shopping for Hermes is said to ask simple white shopping bags, to hide the perceived vulgarity of their luxury purchases, a bag, which proudly announces, in bold block prints, how much money he took a wise choice? Probably not. Logo bags have lost their popularity in more than a few seasons, and this is probably the most visible logo on the front of the planet. Krazypants Lagerfeld did not deign to be interested in seeing how other half lives and, but the stock markets, second only to fragrances and cosmetics, are essential to how the brand presents itself to a wider audience.
The potential market for a handbag is much larger than the audience in a ready to use, or even one of the iconic Chanel dresses buckle, and the choice of a measure of vulgarity in the moment, but the vulgarity is intentional ( what appears to be at least a portion of the cap with this design) could alienate customers.
Spending $ 3,000 on a handbag is impossible for an increasing number of women, and the idea that you need to spend that much for something like an element that is usually free to rub some people the wrong way. Even in a radically different price, this bag was a success. I could see my own reaction to it is slightly different if all models have been turned off, say $ 1000 to $ 1500 (the bag is very, very simple, after all). In this price range, it would be the introduction of the style of labels for new customers or younger and a reference to flash their own brand. As the release bag is a bit confusing. Chanel SA, commonly known as "Chanel" (English pronunciation: / ʃənɛl /) is a Parisian fashion house founded by the late fashion designer Gabrielle "Coco" Chanel, recognized as one of the most established in the haute couture, is specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumes and cosmetics among others).
It 'been given the name "Coco", while maintaining a career as a singer of coffee in France. Chanel has always specialized in items like a simple dress, dresses, women's trousers, and jewelry.
Coco Chanel's vision was to replace the rich, sexy articles, pieces convey a casual elegance. His designs and creations are timeless, because the basic shapes were consistent from generation to generation. Today, Chanel is the most famous "little black dress", which has become one of the most important wardrobe most women. According to Forbes, a private house of Chanel jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandson of the first (1924) Chanel partner Pierre Wertheimer. The company has received several high-profile celebrity testimonials, including Catherine Deneuve (1970 Chanel No. 5 spokesmodel), Nicole Kidman (early 2000's Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 testimonial) Keira Knightley (actual testimonial Coco Mademoiselle), and, most famously, Marilyn Monroe (1950 face of Chanel No. 5), the image itself sprayed with Chanel No. 5
The image is probably the most famous of all Chanel advertisements, and continues to be one of the most popular advertising images in the history of marketing used in countless biographies, and still sell in large quantities in the form of displays and illustrations Marilyn Monroe, using as a model. Marilyn Monroe was the scent of glory.
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